About Labonathus
With over 25 years of experience, Labonathus has been providing high-performance, cutting-edge raw material solutions. The company remains constantly attuned to emerging market trends and boasts an impressive supply capacity and a well-structured logistics system.
Essence
Purpose
Core Pillars
Safety, expertise, stakeholder respect, credibility, reliability, quality
Our Story
About Labonathus
A Dream of Entrepreneurship
In 1998, chemical engineer Helvio Collino—one of the pioneers of the “Food Ingredients” concept in Brazil—fulfilled his dream of owning his own business. He began representing three renowned European manufacturers under the newly founded Labonathus. Within just a few years, the company became an extension of these and other international enterprises within the Brazilian market.
A New Level:
Local Distribution in Brazil
Meeting market demands, in 2004 Labonathus began operating as a distributor for its represented companies, locally distributing their products. This strategic move expanded its market reach and provided greater reliability and agility in service delivery.
A New Phase Toward Consolidation:
Sugar-Free Chocolates
Until 2006, sugar-free chocolates were products with limited sensory appeal, mainly consumed by individuals with diabetes. From that point on, thanks to Labonathus’ pioneering efforts, alternative sugar replacement solutions began to emerge in Brazil—driving improvements in product quality and expanding this market segment.
Expansion of Commercial Activities:
Representation in Mercosur
Labonathus’ success as an extension of its international partners in Brazil took on new significance in 2010, when the company was selected to expand its representation to other Mercosur countries. It began marketing ingredients in Argentina and Chile, marking the start of its regional expansion.
Creation of the Development and Application Center
Always focused on delivering customized solutions for its clients, in 2012 Labonathus established its own development center. This facility was later outsourced to CTP – Technological Center for Product Development – and is now jointly used by both organizations as a training and product application hub for the bakery and chocolate industries.
Market Leadership in Sugar-Free Confectionery
Solutions in Brazil
In 2018, Labonathus became the market leader in the commercialization of products and solutions for the sugar-free confectionery sector in Brazil.
A Longer Flight: Geographic Expansion Through New International Partnerships
In 2021, a new economic cycle began in the wake of the pandemic, bringing with it the imperative to seek product solutions beyond national borders. This marked the beginning of a new chapter for Labonathus, driven by the formation of strategic international partnerships.
New Times – New Habits: Restructuring the Commercial & Operational Framework
Terms like home office and hybrid work became part of everyday life, prompting necessary changes. In 2022, Labonathus opened a new office and implemented a redesigned commercial and operational structure—fully aligned with the new reality. Operating under a hybrid model, the company now offers greater flexibility and responsiveness for its team members.
Celebrating 25 Years
In 2023, Labonathus celebrated its Silver Jubilee with a refreshed visual identity. Over the course of two and a half decades, we have faced challenges and achieved ambitious goals. We have grown, and our journey has been shaped by continuous learning and numerous accomplishments—shared with everyone who has been part of this story: our employees, clients, suppliers, and partners. Each one has played a vital role in shaping the essence of our organization, helping to make it a recognized benchmark of excellence in the market.
As we look toward the future, we renew our commitment to continued growth and resilience—always with a focus on customer satisfaction, employee development, and the ongoing improvement of our processes in support of a better planet.
Today, Labonathus operates in the following markets:
Technical and Commercial Structure with a Skilled Team Ready to Serve
In addition, our entire technical and commercial structure is designed to support the development of new products and services. With local inventory and specialized support, Labonathus is present in the most important companies across the various sectors we serve—fully meeting their expectations and technical standards.
Audit and Compliance
Social Responsibility
Labonathus supports and partners with charitable organizations, institutions, and entities dedicated to the social development of communities.
We are proud to be a sustaining partner of GRAACC (Support Group for Adolescents and Children with Cancer).